Network marketing is really all about building relationship. In spite of automation, speed of internet and all that the players involved are human beings with feelings.
The focus of network marketing should be to provide value. You should be able to contribute positively to your networking partners otherwise why will they be interested?
First of all you are in network marketing field because your have something to offer, something valuable that can help others in some way. This help could be by way of resolving their pain, or generating income for them, or providing happiness, or increasing their knowledge and skill etc.
And there are people looking for just the solution you have to offer.
The marketing skill is really combining these two broad variables – getting people who are looking for solutions that you can make available to them, and building enough trust with your prospects so that they are willing to take solutions from you.
It is human nature that people see things from their points of view, and there is nothing wrong with this. As a marketer you have to develop the skill to look at things from the point of view of your prospects. What they want matters to them much more than what you have to offer. It is necessary to understand their needs as they understand them.
You will certainly not like to trick someone into buying something that they do not want. Therefore it pays to be truthful – any attempt to deceive gets exposed anyway. Your way of presentation has a strong bearing on building relationship. It should arouse interest in the prospects so that they see you different from just another sales pitch.
You have heard the saying – information tells, and story sells. As I see it, the role of the marketer is to lay the facts emphasizing benefits in clear terms and then leave the decision to buy on the prospects. People love to buy but they hate to be sold.
All the age-old tricks of interpersonal relationships still work because basically human nature has not changed in spite of technological progress. For every person his or her name is still the sweetest sound for him /her. It will help to take their names correctly – and with respect – few times during your presentation.
Every person is different from others. Some are able to take decision fast and others remain indecisive for a long time. The marketer should have patience and allow time. But then care should be taken to keep the issue alive so that the prospect is not “forget” and comes to a decision.
The purpose of all prospecting should be to build relationship that is sustainable on long-term basis. Immediate sale should not be the target – sale should come as a by-product of a good relationship.
Your customers are your real assets – they have to be taken care of. Interpersonal skill is one of the most useful art and can be acquired like any other skill.
And this membership site trains you to master the skill.
