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The Key To
Marketing With Blogs
By Paul Short
I’ve spent months answering questions from marketers about blogs and
blogging and how they fit into the marketing mix. Still, 99% don’t
understand the power of blogging.
What most marketers don’t seem to grasp is the “people
element". People have wants and needs and a desire to fill
them. People want to belong to something bigger - a group, an
organization. They want to be recognized and respected by their
peers, noticed by leaders in their group and looked up to by their
followers. Social. Community. Acceptance. Fellowship. Trust.
Key Marketing Concept: Fill people’s wants and needs. Help them
feel a sense of belonging, a sense of trust and they will spend
their money.
In other words, build a rapport with people. People. Not Traffic,
not Visitors, not Prospects… People.
Don’t just post articles on your blogs, post “messages".
Forget salesletters on your blog, post “reviews". If you want
to include an affiliate link in a post, say so.
How do YOU feel about the product or service you’re blogging
about? Are you passionate or confident, based on personal
experience, that a product is all or more than it’s cracked up to
be? What’s your real opinion on the product? Have any ideas or
tips on how that product can be of even more use to your followers?
Blog about it, honestly, passionately. And for heaven sakes enable
your blogs commenting feature so you can discuss your views with
your community. That’s where the real power of blogs is - the
personal interaction.
Paul Short is a veteran internet marketer, professional blogging
consultant and owns the popular blog directory http://www.getblogs.com
For more information on blogging and marketing with blogs, check out
Paul's site at http://www.bloglogic.net
Article Source: http://EzineArticles.com/
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