Network Marketing

Network Marketing and its Future

Sanjay Johari

Internet marketing has had phenomenal growth and this trend will continue with no signs of abatement in foreseeable future. Individual entrepreneurs and small business organizations will increasingly look for fresh avenues on the Internet. By all indications network marketing will continue to grow providing fresh opportunities for serious marketers.

Sweeping changes are engulfing us all driving entire humanity with irresistible force. Though we are caught up in middle of storm, we do not fully realize the implications. Future historians will perhaps be able to see our times in better perspective. The forces of globalization is breaking down the barriers and opening up the world market.

Market is fast becoming global riding over advances in Internet technology. The growth of American workforce is maintained at 1.1% since 1990’s and is likely to continue till the end of present decade. In the next decade the growth is predicted to fall significantly. But a major change is occurring in the demographic composition of the workforce. Shifting Demographic Pattern: The move is towards more balanced distribution by age, sex and ethnicity. The average age is increasing, as the baby-boomer generation is getting older. Rising female participation and declining percentage of male participation is bringing workforce closer to gender balance. Inflow of immigrants is increasing racial and ethnic diversity with Hispanics and Asians being the fastest growing groups.

What does all this have to do with network marketing? Plenty. Major chunk of individual internet marketers come from the workforce. Network marketing is also subjected to continuous evolution. Network marketers all over the world are not bound by national boundaries and are in a sense true global players. Firms are increasingly outsourcing their non-core functions. There is greater decentralization of decision-making.

There is a definite shift from permanent lifetime employment to less permanent employment. The increase in self-employment is evident and distances between work centers are becoming irrelevant. More opportunities are being created for work-from-home type of jobs and people are becoming more inclined towards home-based or part time occupation. There is trend towards knowledge-based work in which education and training becomes a continuous process.

Explosive growth can be expected in network marketing as opportunity providers and opportunity seekers grow in number. Competition between network-based organizations is likely to intensify as they tap on the same common resources. Those established and time-tested organizations are likely to survive and prosper which adapt to the change.

If so much opportunities are being created, why failure rate of network marketers so high? My guesstimate is that most of them leave too soon to gain anything for variety of reasons. They were probably hooked by get-rich-quick schemes that sucked their time and money without giving much in return. Like any other venture network marketing takes time to develop. Only those who persist remain to reap the benefits. It is interesting that in spite of growth of network marketing in last few decades, the failure rate has remained fairly constant.

It is important to get associated with organizations which have good track record and dynamic management to quickly respond to any change. For the organizations which market their products thru affiliate programs, it is in their interest to look after their affiliates well. The affiliates who are new to internet marketing need training, support, guidance and more to earn for themselves and for the organization.

Network marketing is here to stay and grow offering tremendous earning opportunities. Those who join good promising organizations, have the patience to stick with them and work with open, positive mindset can expect to be suitably rewarded.

Internet and Network Marketing

How do you start a business on the net? Well, network marketing opportunities available on the internet is a good starting point.

Why?

There are several reasons. Let us see some of them:

1. There are excellent affiliate programs where you can join free of cost or at minimal subscription and take advantage of the network marketing opportunities they offer.

2. Good companies provide support to promote your and their business. This is a good training ground to learn and master promotional skills. Many top affiliate programs also provide a mentor for you to speed up your learning process.

3. There are many free and inexpensive promotional methods to choose from. Many of them not only promote your business, they also help you to establish your presence on the net.

4. Many affiliate programs offer multiple sources of income over and above direct commission – such as residual earnings, leveraged earnings and several types of bonus.

5. Establishing yourself and building your credibility should be the basic objective of your promotions – you promote yourself as much as your business. People will more readily listen to you if they have trust in you – your reputation far outweighs the merits of business you are promoting.

Did you say this will take time? I quite agree with you. It will take time to build up your business. Earnings are generally slow to come, but they can gather real momentum over a period of time.

Internet has transformed network marketing as never before. And this is only the beginning!

I remember joining a multilevel marketing opportunity before the age of Internet. To promote my business I had to physically approach the people I knew and I distributed leaflets at public places.

Come Internet and a vast array of unheard-of promotional tools were created. All these tools have been designed with one major objective – to catch fancy of the people. In spite of advances in promotional methods, this basic objective has not changed.

The reason is quite simple. There is no change in the emotions which drive the people to their actions. This has been so since ages. And it is not going to change.

Internet has tremendously increased the reach and scope of targeting the same emotions over a vast community of netizens – though you are rarely face-to-face with the recipients of your message. Unique promotional tools have been developed which can be used only on the net.

First of all I would like to say my hats off to those net-preneurs who have designed so many different tools – and the evolution continues. I never cease to wonder at the creative ideas people come out with.

I have tried several promotional methods. But one tool has given me better response than all others combined. This is writing articles for publications on ezines.

There are so many ezines which are prepared to publish your article free of cost. You can add a resource box with your article which will carry your promotional message. This is a free publicity for you targeted to those who are interested in reading your article. Outside internet this type of low cost publication and ready accessibility of information is unthinkable.

Those who have published my articles have done great job for me. The author of the article is perceived as a human with flesh and blood who can be trusted. With your articles you can build up your image and identity. This advantage is not available on some other promotional tools such as classified ads, FFA pages, banner advertisement – though they have their own merit.

Articles published on ezines have come to acquire their own character which is distinctly different from what you will find in printed journals and magazines. When you read articles on ezines you feel that the author is talking to you. The message has spontaneity as if it is coming straight from author’s experience. This is far better way of writing than impersonal essay-type writing.

When your articles are published on ezines which allow free reprints, the articles are picked up by other publishers and webmasters for publishing on their sites. Your resource box goes along with the article – this is necessary pre-condition for re-publication of articles. This way you get publicity which continues for months and years as long as your article is available in the archives.

Writing articles is just one of the unique promotional tools available on the Internet. You can safely use this to charge up your network marketing.

Best wishes for your writing success

Sanjay Johari

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How to Succeed in Network Marketing

By Sanjay Johari

Network marketing is one of the methods of marketing products and services. The organization marketing the products creates a network of individual entrepreneurs who assist the organization in securing orders for the product. The individual marketers in the network get commission for business conducted through their efforts. The enterprising network marketers grow their own marketing network and, depending upon the compensation scheme of the organization, the network marketers also get paid for the efforts of their team mates.

Though network marketing is an old concept it has got a real boost by the development of internet. Spreading information is one of the key elements of network marketing and internet provides just the medium to spread the message at staggering speed. For millions of individuals involved in network marketing it signifies a complete business. Most of them are looking for additional source of income. They are lured by the ease with which they can join network marketing and by the expectation of making some quick money.

But what happens? Most of the people are not able to earn from network marketing. Many of them get disgusted and either leave or become inactive. According to one study there is better chance of making profit in games of chance such as gambling than in network marketing by an average person. A person who is not serious about his network marketing business would stand a better chance to earn some profit in a gambling den than in the network marketing. The same study concludes that the top few involved in network marketing earn tremendous amount of wealth at the cost of thousands of network marketers who do not earn any profits.

While I do not question the authenticity of this study, I do feel that this is a wrong way of interpreting facts. When we send our children to school we do not say that the owners of the school are earning at the cost of the students. Even those who realize this fact still send their children to school.

Network marketing provides opportunity not only for earning but also for learning. Most of the people are drawn towards network marketing by unreasonable expectations. They are led to believe that they can earn without much efforts on their part. Those who try to learn go much further than those who don’t. The network marketer has to go through the learning process to find out how he or she can succeed in earning money.

Success is something which cannot be imposed. It has to be earned. Being successful is a habit and like every other habit it can be cultivated. Success is not a single event – it is a winning mindset. Network marketing is one of the best places where you can find the opportunity to develop a winning mindset. But only those who are willing to learn can hope to benefit from this opportunity.

All the good organizations involved in network marketing provide plenty of support to its sales force. They provide learning opportunity, promotional material, and even mentoring. It is up to the individual network marketers to learn and develop himself or herself. It is not correct to compare network marketing with a game of chance. The internet marketers who are the players in this game have a clear choice – those who learn will succeed.

One of the key elements of network marketing is the leverage. All successful network marketers use this technique to increase their effectiveness several folds. Leveraging means getting others to work for you. Now, why will others work for you? They will work only if they stand to gain for their efforts. Therefore it is in the interest of the team leader to see that his or her team members also learn to earn. Network marketing is really a team effort.

Network marketing provides tremendous opportunity for learning, earning and making new friends. For those who take initiative, success is just round the corner.

Network Marketing With a Difference

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